Today, OMNIKAL announced “America’s Top 50 Organizations for Multicultural Business Opportunities”, known as the “Omni50.”
The Omni50 represent the top 50 U.S. organizations who are awarding the most business to the growing culturally diverse marketplace. These same organizations are also successfully appealing to the growing millennial generation, which, by 2020, will be the largest diverse market segment in America (a market segment that is forcing brands to evolve from minority/diversity paradigms to inclusion).
Apple Inc. was named the #1 Organization for Multicultural Business Opportunities in the United States. Other companies at the top of the winners list include: Walmart Inc., Northrop Grumman Corporation,AT&T Inc., IBM, The Coca-Cola Company, Bank of America, Raytheon Company, Verizon, General Motors Company, Time Warner Inc., PepsiCo Inc., United Parcel Service, Cisco Systems, Inc., Colgate-Palmolive Company, Altria Group and The Kroger Company.
Who are the Omni50?
The Omni50 represents the voice of OMNIKAL’s 2,100,000 members. The list is circulated by over 1000 organizations, which reaches millions of consumers every year. Since 1999, it has become a highly valued metric of excellence in reaching the diverse and inclusive majority marketplace.
The Omni50 Awards is the most recognized honor for diversity and inclusion in the country. These award-winning companies truly differentiate themselves in the marketplace in a time when inclusion has become one of the most important goals of every organization. It is also at a time when public recognition is key to ongoing financial, ethical, social and cultural success.
“The inclusion practices of the “Omni50” Awardees have changed the course of our current economy and as a result, the world as we know it” said Kenton Clarke, CEO of OMNIKAL. “The changing multicultural and multi-generational landscape of our country has demanded this evolution. OMNIKAL is proud to have been a force in the business world for such positive change. Our mission and goal is to equalize, broaden and level the playing field for both brands and an increasingly varied vendor/supplier marketplace.”
Top Honors for Top Organizations Who Do the Right Thing
Most “top” lists honor companies for traditional economic growth, shareholder returns and similar metrics; however, the Omni50 awards are an indicator of which organizations provide the best business opportunities to the increasingly inclusive majority marketplace. This, in turn, influences more organizations, as they compete for market share in multicultural and multigenerational communities.
The Business Power of Inclusion
As the culturally diverse market gains more buying power, corporations have to focus their efforts on rebranding and reorganizing to avoid losing market share and to remain current and relevant.
The Omni50 list has therefore become the most critical guide for businesses as well as consumers. “As a business owner, I appreciate the business we receive from corporate buyers; and in turn, when I buy either personally or for my company, I am more likely to buy from the same companies that support my business or are supporting businesses like mine,” said Kathy Steele, principle of Red Caffeine headquartered in Elmhurst, Illinois.
OMNIKAL was founded in 1999. Now the Nation’s largest inclusive business organization, OMNIKAL promotes entrepreneurship and the belief that entrepreneurs create real world solutions to today’s business and economic challenges. By fostering deeper and broader collaboration between business owners and entrepreneurial support organizations, the OMNIKAL network fuels healthier ecosystems through job creation, professional development and drives innovation resulting in strong economic growth.