Students Clean Up Garbage Problem For 2018 National Day of Design

LinkedIn

In anticipation of National STEM/STEAM Day (November 8, 2018), STEMconnector’s National Day of Design returns with a Mission for students of all grade levels to design solutions for eliminating food waste in their school’s cafeteria. This innovative design challenge encourages real-world critical thinking, communication, teamwork, and overall Science, Technology, Engineering, and Math (STEM) skills while connecting students to a larger national movement – over 30,000 students across the country participated in 2017’s inaugural National Day of Design.

With approximately 20 percent of today’s jobs requiring some level of STEM background according to the National Science Board, helping young people develop these skills is critical to individual, community, and national economic success. However, despite sizeable investment by K-12, higher education, industry, and nonprofits, the workforce loses potential STEM employees at every stage of the pipeline. Experiential learning opportunities are proven to drive STEM interest and build critical employability skills that will guide young people through their education and careers.

The 2018 National Day of Design Mission, Food Rescuers: STEM Innovations to Reduce Food Waste, provides an opportunity for students in grades K-12 to acquire deep understanding about a challenge that impacts their daily lives and their communities while using interdisciplinary skills in various sciences, English, technology, and the fundamentals of engineering to design a new invention that will reduce food waste in their school’s cafeteria.

“This Mission reminds students that each of us has a role to play in solving complex global challenges at the local level,” said Erin White, Senior Director of Product Development & Research at STEMconnector. “It helps them to make the connection that what they learn in school can actually be applied in the world around them. That these are the skills adults use to solve actual problems. And hopefully that translates into lifelong interest in STEM and problem-solving.”

The standards-aligned Mission can be downloaded for free at: www.nationaldayofdesign.com after August 15, and participants are asked to share photos, quotes, videos, and other updates from the Mission on social media using #DayofDesign2018 on November 8. For additional information, contact DayofDesign @ STEMconnector.com.

Day of Design is an initiative of STEMconnector, a professional services firm committed to increasing the number of STEM-ready workers in the global talent pool. The organization provides a platform for cross-sector learning and engagement for a passionate network of leaders who are collectively re-envisioning the workforce.

How This Tech Founder Is Giving The Internet A Face Lift By Changing The Way We Shop

LinkedIn

Shirley Chen’s list of experiences is as diverse as it is impressive: she spent her childhood on China’s national gymnastics team, studied biochemical engineering at Columbia University, interned at Chanel, Bergdorf Goodman, and Vogue, and worked as a media and retail consultant at McKinsey & Company, a global management consulting firm.

Chen never imagined her resume would include founding a company. But when a former Vogue colleague tapped her on the shoulder to run the marketing and business development for luxury goods brand Moda Operandi, a seed was planted. Chen was tasked with driving customer acquisition with a specific focus on digital e-commerce, and that’s where she spotted a gap in the market.

Companies were so focused on the traffic from traditional platforms like Google and Facebook that they were missing a valuable source of customer acquisition—online content. When consumers wanted to find the trendiest swimsuit, most effective blackout curtains, or best-priced coffee maker, they looked for the answer in online magazines and blogs. The problem with that was two-fold. On the one hand, thanks to an aging internet, many older links on publishers’ pages are dead, leading consumers to 404 pages. On the other, many publishers were using hardcoded, static links to Amazon product pages (some 650 million times per month), meaning consumers didn’t have the opportunity to consider purchasing from other retailers, even if Amazon didn’t have the best price. In either case, it was a lose-lose-lose situation for consumers, advertisers, and publishers alike.

Chen devised a solution with Narrativ, a tech company that’s using AI to #EndThe404 and build a better internet for shoppers by making sure that every time they click on a product link on a publisher’s site, it will lead not just to an active page, but to the retailers with the best price.

“We built a SmartLink technology that repaired broken links online, and we democratized that pipeline that was being hard credited to Amazon through content,” Chen explained. “The mission is to improve the consumer shopping experience and build a better research experience as well when it comes to buying products.”

The results so far have been stellar. In the year since their launch out of stealth mode, Narrativ has raised over $3.5 million in venture capital, rewired more than one billion links, and impacted more than 200 million internet users each month. Narrativ, who has also partnered with notable brands like Dermstore, Ulta Beauty, and New York Magazine, is set to deliver more than $600 million in advertiser value in 2018, and has earned a nod from the World Economic Forum as a Technology Pioneer.

Chen stands at the helm of it all, CEO of a game-changing tech company she was once almost too afraid to build. She recalls the nervousness she felt when the idea first came to her. She approached two former employers to build it, but both declined. That’s when Chen’s mentor, head of McKinsey’s North America Media spoke the words that fired her up: “Why don’t you build this thing on your own? I think you’re being a real coward.” She knew that he spoke not to discourage her, but to push her to make a move.

Continue onto Forbes to read the complete article.

The clever psychology of Disneyland’s design

LinkedIn

Created by Walt Disney in 1955, Disneyland has been a magical destination for kids and adults alike for the past 63 years. It’s also a huge moneymaker. Disney’s parks and resorts brought in nearly $5.2 billion in revenue in the last quarter alone. Central to Disneyland’s success? Its meticulous design.

The history of that design is the subject of a new eponymous book published by Taschen. Written by Chris Nichols, an architectural historian, preservationist, writer, and Disneyland fanatic, the book touches on everything from Disney’s involvement in the park’s development to the famous designers and engineers who built it. But Walt Disney’s real feat was to create an immersive world that combined the familiar with the fantastic, laid out in an easily understandable way so that visitors always felt in control of the spectacle around them–all while persuading them to part with as much money as possible.

MAKING THE OTHERWORLDLY FAMILIAR

Walt Disney’s ability to build such a magical–and lucrative–world stemmed directly from the talent he had access to in Southern California. “It’s a creation that could only come from Southern California in the ’50s, from this place in this time, when we had so many people working in the entertainment industry,” Nichols says in an interview. “But we also had a huge science boom then, with the Jet Propulsion Laboratory and CalTech and all the aerospace industry that was based here at the time. They were making satellites and rockets and all this great stuff that would influence Tomorrowland [the sci-fi, space-themed section of the park].”

Disneyland was different from the other theme parks 0f the era because it was designed to be more like a World’s Fair than a carnival. In fact, the famed ride It’s a Small World was originally built for the 1964 World’s Fair in New York. But rather than showing off different country’s achievements, Disneyland instead focused on some of the most foundational American stories of the last century–fairy tales, fantasy, and science fiction–all told through immersive experiences, decades before virtual reality became a thing. Disney’s genius was in making the otherworldly feel completely familiar.

MASTERING USER-CENTERED DESIGN

Today, with the rise of virtual reality, consumers are accustomed to feeling like they’re the center of an experience, whether it’s a music video or art therapy. But more than 50 years ago, such experiences were rare. Disneyland was a masterclass in the art of the immersive narrative. “You’re not only experiencing someone guiding you through a story, but you’re the main character,” Nichols says of the rides. “In Peter Pan’s Flight, there was no Peter Pan figure at the beginning, because you were Peter Pan. You’re not only in a story, you’re living it in the architecture, in the ride vehicles, in the costumes.” By making visitors central to each attraction, Disney created seductive experiences that visitors felt they couldn’t get anywhere else.

Continue onto Fast Company to read the complete article.

5 Things Your Shoes Say About You

LinkedIn
Cedrick McDonald

What you wear on your feet reflects your personality, status If there is one thing that most women love, it is shoes. Look in the closet of most women and you will see a collection of shoes that they are proud of. Online shopping opportunities for shoes have even further pushed the growth of the industry, with IBIS World reporting that in the last five years shoe sales online have surged, with the revenue now reaching $14 billion. It’s an industry that will continue to thrive, and for good reason. Shoes say a lot about the person wearing them, even if you have to temper what you wear with them, they always give people a way to let their personality shine through.

“I believe that shoes are a work of art and should express something profound about the person wearing them,” explains Cedrick McDonald, owner of Exotics by Cedrick. “That’s why I put my heart and soul as an artist into every pair of shoes I design. I want the person wearing them to feel like I captured the essence of their personality with every shoe.”

McDonald is a bit of a pioneer in the shoe industry, having created a style that is unique enough to earn a U.S. patent. His line of designer footwear features high-fashion pumps with 4-6” heels that have an eye-catching snakeskin outsole that is encrusted with Swarovski crystals on the bottom of every shoe. They are shoes that help make a statement not only about the designer, but about the person wearing them.

Our shoes give non-verbal cues to those who see us wearing them. Those symbolic messages give woman wearing Cedrick designer shoeclues as to what type of personality you have, as well as how successful you may be. Here are 5 things that your shoes say about you:

1. Designer shoes. Those wearing designer shoes make a bold statement about status. Designer shoes are a status symbol, and these people are comfortable with being in their own skin and are not afraid to show off their high level of success.

2. High heels. It takes a confident, driven woman to wear high heels. They are for those who are attractive, have excellent taste, and have endless determination. If anyone is running the show, it’s usually the woman in the designer high heels.

3. Expensive shoes. The amount someone pays for their shoes says a lot about what they can afford, their level of success, and their taste for the finer things in life. Expensive shoes are synonymous with good taste, success, and earning a lot of money.

4. Colors and prints. While shoes come in all types of colors and prints, those who opt for the bolder options are not afraid to be bold themselves. They could be extroverts who want to be heard or they could be introverts who are silent, yet very confident and comfortable with who they are. Even the quiet ones desire to be noticed, and bold colors and prints will help them do just that.

5. Custom designs. Those who seek out custom designs or unique shoe lines are leaders, rather than followers. They want to help set the trends and styles and want to be seen. They love how custom designs ignite conversations, giving them a chance to flex their forward-thinking fashion moves.

“Your shoes should help make you feel beautiful,” added McDonald. “If they are not doing that, then they are not worth your time. As an artist who designs shoes, it is my mission to bring out the beauty in every step my customers may take. I want them to truly live life through their soul!”

Cedrick McDonald designerStarted in 2016, Exotics by Cedrick is high-fashion shoe line that has been turning heads from the Golden Globes to the MTV Movie and TV Awards. The company motto is Live Life Through Your Soles, and he’s created unique-looking soles that stand out and make a statement. McDonald is a serial entrepreneur who owns several businesses in addition to Exotics by Cedrick. From the Tampa area, he aims to help set the trends in the high-fashion world. To create his shoes he starts with a hand sketch, usually in the middle of the night, and then creates the rendered design on CAD. Cedrick is also dedicated to giving back to help causes he cares about, donating proceeds from the sale of the shoes to the AIDS Foundation to help combat the global disease.

About Exotics by Cedrick
Owned by Cedrick McDonald, Exotics by Cedrick, a celebrity fashion and footwear designer, is a Tampa-based high-fashion high heel shoe company. The company has a patent for its unique design, which features a snakeskin outsole that is encrusted with Swarovski crystals. Since the company was started in 2016, the trend-setting shoes have made their way into many celebrity hands. To learn more about Exotics by Cedrick, visit the site at exoticsbycedrick.com.

# # #

Source:
IBIS World. Online shoe sales. ibisworld.com

This new solar farm combines clean energy and beehives

LinkedIn

Using the space around the solar panels as sites for 48 hives, the Eagle Point solar farm is using its land to save pollinators and help local agriculture.

At a solar farm surrounded by orchards near Medford, Oregon, native flowers are beginning to bloom between the solar panels, and 48 beehives sit at the edge of the field. The solar farm, called Eagle Point, is now the largest “solar apiary”–a solar energy project designed to benefit pollinators–in the country.

“For me, it comes from a place of wanting to change the culture of solar and really taking into consideration more than just the panels,” says Julianne Wooten, environmental manager for Pine Gate Renewables, the North Carolina-based solar power company that developed the site.

In 2017, the company began working on a new project to keep land productive at its solar farms, reintroducing native plants, and, in some cases, working with farmers or ranchers to plant crops or graze animals around the panels. A nonprofit called Fresh Energy helped connect the company with a local beekeeper who happened to be looking for a new home for some of his hives. (This isn’t the only smart combination of clean energy and agriculture: a solar farm in Japan is growing mushrooms under the panels.)

For pollinators, sprawling solar plants can provide space for much-needed habitat. (By the spring of 2019, when the new native plants are more established, the Eagle Point solar farm will offer 41 acres of new habitat.) For nearby farms growing crops that rely on pollinators–at a time when thousands of wild pollinators are at risk of extinction, and beekeepers are still struggling to maintain their populations of honeybees–this type of project can also play a role in supporting the food supply.

For the owner of a solar farm, seeding fields with native flowers and grasses has a higher upfront cost than at a typical installation; Pine Gate also worked with experts in restoration to ensure that they were making changes that were ecologically sound. But roughly a third of the maintenance costs of a solar farm can come from managing vegetation. Depending on the location, grass growing under panels might need to be mowed eight times a year. Shifting to natural vegetation can reduce that to one or two times a year, and should save the company money over time.

Continue onto Fast Company to read the complete article.

How Two Young Entrepreneurs Are Tackling The Plastic Problem With Swimwear

LinkedIn

Brother-sister duo from Colgate University pitched a novel idea in 2015 to Jessica Alba, Jennifer Hyman, Neil Blumenthal, and MC Hammer, panelists at an entrepreneurship program: swimwear made out of recycled plastic bottles. They didn’t know much about the technology then to convert old, used plastic bottles into clothing, but as children who grew up on the beach, they knew plastic was becoming a problem.

Turns out, they had a good idea, which garnered them $20,000 for their first production run, and then 21-year-old Jake and 18-year-old Caroline Danehy went on to raise nearly $25,000 more on Kickstarter for their startup, Fair Harbor Clothing.

Three years later, they have a business that’s grown exponentially, they’ve worked with the Brooklyn Fashion and Design Accelerator, and have branched out from their signature boardshorts to include women’s swimwear.  On average, 11 plastic bottles are repurposed in each pair of shorts.

The plastic bottles, Jake says, are sourced from mass recycling facilities worldwide.  They’re then sent to manufacturing facilities to be broken down into polyfibers that are spun into yarn, sewn into fabric, and cut and sewn into styles.

“What a lot of people don’t know is that polyester is made from plastic,” he says. “Instead of taking new plastic to convert into our fabric, we make use of recycled plastic bottles that may have been discarded.  While the process does involve one extra step, it’s not as complicated as it initially might seem.”

To sell their wares, the duo started with the basics: trunk shows. To date, they’ve done over 200 trunk shows in beach towns across the East Coast.  “We are huge advocates of our bootstrap model,” he adds.

Despite the growing education around plastic waste, particularly in our oceans, and some brands adopting similar practices, there are still companies who lag behind. “A lot of companies are stuck in their ways and haven’t looked to disrupt their normal production process.”

For Jake and Caroline, Fair Harbor is a business that embodies their childhood. The name, for instance, refers to a beach town on Fire Island, off the coast of Long Island where their family spent their summers. “It’s essentially a glorified sandbar, where no cars are allowed and everyone rides around on weathered bicycles. It’s a really small community that lives simply and inclusively.”

Continue onto Forbes to read the complete article.

Alcatraz East Awards Graffiti Artists

LinkedIn
Graffiti Artist

It’s not often that graffiti artists get recognized and awarded for their artistic talents. But on June 2, 2018 that’s exactly what Alcatraz East Crime Museum did, holding a graffiti art contest giving the winners the opportunity to have their work on display at the museum for thousands of visitors to see. This first graffiti contest held by the museum featured seven pre-selected artists who also competed for cash prizes.

“We are excited with how our first outdoor event and first art contest went off,” says Rachael Penman, director of artifacts & exhibits at Alcatraz East. “It was a fun way to bring awareness to the public and give artists an opportunity to display their work in a museum setting.”

The top spots went to: 
1st place: Steve Hall of Maryville, TN
2nd place: Casey McKinney of Louisville, KY
3rd place: William Love of Nashville, TN

In addition to the local area, artists from Kentucky, South Carolina, and Georgia also competed. The contest guidelines restricted the artistic themes to be suitable for a general public audience, and in line with the museum’s law enforcement and crime history topics. Winners of the contest will have their panels displayed in the museum later this summer, and received cash prizes of $750 for first place, $350 for second place, and $200 for third place.

2nd place: Casey McKinney of Louisville, KY

The judges’ panel included local law enforcement representatives Sevier County Sheriff Ron “Hoss” Seals and Pigeon Forge Chief of Police Richard Catlett, as well as artist Kelly Sullivan from Arrowmont School for Arts and Crafts in Gatlinburg, and Rhonda Marsh, owner of Southern Draw Tattoo Studio in Pigeon Forge.

“This has been such a magical experience for me and I hope to see more events like this in the future,” shared William Love, one of the graffiti artist winners.”

The Environmental Protection Agency estimates that the national cost associated with removing graffiti from vandalized properties is at least $8 billion per year, between clean up and the lowering of property values. To combat this costly problem, many cities have introduced organized graffiti art projects to revitalize areas and provide official recognition to artists. Museum visitors will be able to see the graffiti exhibit to learn more about the topic and admire the artistic work on display.

“Based on the success of this year’s contest, we are planning to stage the event again next year,” added Penman. “We will start accepting artist applications on our website in January 2019.”

The Alcatraz East Crime Museum is located at the entrance to The Island, at 2757 Parkway in Pigeon Forge. They are located near the Margaritaville Hotel and Paula Deen’s Family Kitchen. The museum offers a wide array of crime information, including notorious crimes and criminals, historic artifacts, interactive exhibits, crime scene investigation, crime detection and fighting, and information on how help avoid being a victim of crime. There are also many activities that are kid friendly. Currently, the OJ Simpson white chase Bronco is on display at the museum, along with Ted Bundy’s VW Beetle.

3rd place: William Love of Nashville, TN

General admission tickets are $14.95 for children, $24.95 for adults. Group ticket sales are available. The museum will be open 365 days per year, from 10 a.m. to 9 p.m., with the last ticket sold 60 minutes before closing. For more information and to purchase tickets, log online: www.alcatrazeast.com.

About Alcatraz East
Alcatraz East is the most arresting crime museum in the United States. Guests of all ages can encounter a unique journey into the history of American crime, crime solving, and our justice system. Through interactive exhibits and original artifacts, Alcatraz East is an entertaining and educational experience for all ages – so much fun it’s a crime! This family attraction is located at the entrance of The Island, located at 2757 Parkway, Pigeon Forge, TN. For more information, visit www.alcatrazeast.com

North Face is cutting waste by selling refurbished old coats

LinkedIn

To try to create more of a circular economy in the fashion industry, the outdoor gear company is launching a new line called Renewed, made up of old garments cleaned up so well that they’re like new.

If you buy a jacket from a just-launched pilot collection from The North Face, someone else might have already climbed a mountain or run a marathon in it. Called The North Face Renewed, the products are sourced from returns or defective items, cleaned and repaired to the quality of a new piece of clothing, and then sold online at a discount, as part of the company’s move toward a more circular business model.

“It just represents a really important next step in the evolution of our overall business,” says Tim Bantle, a general manager and vice president of lifestyle brands at The North Face. The company recognizes the apparel industry’s waste problem: 85% of textiles end up in a landfill. Even though the company makes products that are designed to last longer than average–items come with a lifetime guarantee, and the company offers repairs–it still had an opportunity to curb waste. Patagonia sells refurbished clothing through a similar online store.

During the new collection’s pilot phase, lasting from June through September, products will come from The North Face’s internal stock, including products that might have been returned under the company’s guarantee. A partner called The Renewal Workshop will professionally clean and restore items so they can be sold online.

Bantle argues that it especially makes sense to prolong the life of complex products like outdoor gear. “Oftentimes, when we think about designing an outerwear product, it really is more like designing a car than it is like designing a T-shirt in terms of the complexity of engineering and the kind of care that goes into the design and development of the product and testing,” he says. “When you’re building the quality of products that we are, but you’re only assuming one life for that, you’re really short-changing all of the work that you’re doing in terms of the design and development process.”

It’s already possible, of course, to find used North Face products on eBay or other resale sites. But the products in the new collection will be restored to like-new quality. The company thinks that it might begin to shift how their customers shop. “How many customers do we have today that might be full-price customers, that might actually buy Renewed product in the future instead?” says Bantle. Other customers, who might not have been able to afford the brand’s high prices in the past, might start buying the products for the first time.

Continue onto FastCompany to read the complete article.

Sunrise Medical Celebrates World Environment Day

LinkedIn
The Environment

FRESNO, Calif., June 5, 2018 –Sunrise Medical is a company committed to protecting the environment throughout its global facilities. Our environmental pledge was established years ago and guides our business practices, “Sunrise Medical is committed to environmental responsibility and our mission is to further promote green thinking throughout the global organization and our supply base.”

Each year, we establish goals to ensure we focus on this commitment and support “green” thinking throughout our company. We enthusiastically support the theme for this year’s World Environment Day; Beat Plastic Pollution and continuing our focus this past year on the environment which includes:

• Sunrise United Kingdom achieved zero waste to landfill, replaced their fleet of forklift trucks with ones that are 27% more energy efficient and introduced a formalized e-learning environmental tool for all employees.
• Sunrise Germany replaced plastic bubble wrap, bags and tape saving what amounts to approximately seven, 40 foot containers of plastic.
• Sunrise North America reduced an estimated 60,000 plastic bottles since expanding the number of water coolers in its facilities. Our Fresno facility added more recycle bins contributing to a 14% increase in the number of pounds recycled since last year.
• Sunrise UK, Germany, Tijuana, Poland, Fresno have all maintained ISO 14001 certification.
• Sunrise North America, Australia, United Kingdom, Poland,

Germany, Tijuana have continued to enhance their recycling programs making them more efficient, significantly reducing the amount of waste and furthering the recycle process into the supply chain. Fostering “green” thinking is part of the culture at Sunrise Medical. Last year we launched an internal campaign to develop a design for a reusable tote bag which was provided to each employee. This year we initiated a global contest for employees to submit the most creative ways to re use, recycle or replace plastic.

Sunrise Medical would like to wish you a Happy World Environment Day. Quoting the UN World Environment tagline for 2018, “If you can’t re-use it, refuse it”. We can each make a difference. About Sunrise Medical: A world leader in the development, design, manufacture and distribution of manual wheelchairs, power wheelchairs, motorized scooters and both standard and customized seating and positioning systems, Sunrise Medical manufactures products in their own facilities in the United States, Mexico, Germany, United Kingdom, Spain, China, Holland, Poland, Norway and Canada. Sunrise Medical’s key products, marketed under the QUICKIE®, Sopur®, ZIPPIE®, BREEZY®, Sterling®, JAY®, WHITMYER® and SWITCH-IT™ proprietary brands, are sold through a network of homecare medical product dealers or distributors in more than 130 countries. The company is headquartered in Malsch, Germany, with North American headquarters in Fresno, Calif., and employs more than 2,200 associates worldwide.

The Secrets to Success: Incredible career insights from some of the world’s leading creatives

LinkedIn
Boniface-Mwangi

Learning from experienced artists, designers and photographers to understand how they achieve their goals should be part of every creative’s journey. We have to seek inspiration and ideas from those we admire if we’re ever going to get ahead.

These are the people who have already enjoyed lots of success and continue to be creative today – some who started their first business at aged eight years old while others are well past the typical retirement age. I guess when you choose creativity as a life-long passion, you never really stop working. Why would you, if you’re doing something you love?

So how have these established creatives managed to “make it”? What have been the secrets to their success? And what can we learn from them? We’ve rounded up some of the most inspiring and motivational talks and interviews to share incredible insights from some of the industry’s best.

1. Success, failure and the drive to keep creating – Elizabeth Gilbert

Elizabeth Gilbert

Author Elizabeth Gilbert was once an “unpublished diner waitress”, devastated by rejection letters. And yet, in the wake of the success of her best-selling book Eat, Pray, Love, she found herself identifying strongly with her former self. With beautiful insight, Gilbert reflects on why success can be as disorienting as failure and offers a simple, though hard, way to carry on, regardless of outcomes.

2. How to build your creative confidence – David Kelley

David Kelley

Creativity is not a domain of only a chosen few, according to David Kelley – founder of IDEO. And it shouldn’t be something that’s divided between “creatives” versus “practical” people. Telling stories from his legendary design career and his own life, he offers ways to build confidence to create.

3. Stop searching for your passion – Terri Trespicio

Branding strategist Terri Trespicio says there’s a lot of weight behind the age-old question, what are you passionate about? We’re constantly told these five words hold the key to a successful career and life purpose. Terri ponders, what if it’s the wrong question altogether? This inspiring talk turns the ubiquitous “find your passion” message on its ear.

4. Discoveries in Colour: The art of Carlos Cruz-Diez

Carlos Cruz-Diez

Carlos Cruz-Diez is a world-renowned artist and one of the greatest living figures in kinetic and op art. He creates interactive, immersive works that invite viewers to reconsider how they perceive the world – and at 94 years old, he continues to evolve as an artist, employing the newest digital technology in his Paris atelier, where he works with his children, his grandchildren, and a team of craftspeople who help bring his ideas to life. Watch the film below to understand how he has become one of the most influential modern thinkers in the realm of colour.

5. Maya Penn: Meet a young entrepreneur, cartoonist and activist

Maya Penn

Maya Penn started her first company when she was just eight years old, and thinks deeply about how to be responsible both to her customers and to the planet. She shares her story, and some animations, and some designs, and some infectious energy, in this charming talk. Hopefully, it will inspire you to launch your own business, find a different career path or start a fun side project.

6. A journey through the mind of an artist – Dustin Yellin

Dustin Yellin

Dustin Yellin makes mesmerising artwork that tells complex, myth-inspired stories. How did he develop his style? In this disarming talk, he shares the journey of an artist, starting from age eight, and his idiosyncratic way of thinking and seeing. Follow the path that leads him up to his latest major work, and be inspired by his journey so far.

7. The day I stood up alone – Boniface Mwangi

Boniface Mwangi

Photographer Boniface Mwangi wanted to protest against corruption in his home country of Kenya. So he made a plan: he and some friends would stand up and heckle during a public mass meeting. But when the moment came… he stood alone. What happened next, he says, showed him who he truly was. As he says, “There are two most powerful days in your life. The day you are born, and the day you discover why.” Be warned, there are graphic images in the following talk.

8. The art of creativity – Taika Waititi

Taika Waititi

Taika Waititi is a visual artist, actor, writer and film director hailing from New Zealand. His short film Two Cars, One Night was nominated for an Academy Award in 2005. Taika’s second feature, Boy, appeared at the Sundance and Berlin Film Festivals in 2010 and, more recently, his Hunt for the Wilderpeople enjoyed huge global success. In this classic TED Talk, he discusses how creativity has helped him to express his ideas and led him to where he is today.

“From the art & design magazine, Creative Boom.”

Imagine a city lit by glowing trees instead of streetlights

LinkedIn

Could genetically engineered trees that have been crossed with bioluminescent algae be the emissions-free lighting source of the future?

If you happened to be in San Diego last week and stood on the beach at night, you might have seen the ocean glowing an electric shade of blue as bioluminescent algae bloomed, a relatively rare natural phenomenon. In a lab in Denmark, researchers are trying to isolate the genes that makes the microalgae glow for another purpose: potential natural streetlights.

If the genes could be tweaked and added to trees, they say, it could be possible for trees to stand in for standard street lighting. “We could try to change some of that lighting from conventional, electricity-consuming lights to a more natural way of creating light,” says Kristian Ejlsted, CEO of Allumen, a new startup based near Copenhagen.

Ejlsted began researching bioluminescent algae as a student at the Technical University of Denmark, and his startup now sells kits with the algae that teachers can use to help visually explain photosynthesis, respiration, and other natural processes in science classes. Another product, for home use, will be a little like a lava lamp, with algae living in a saltwater-nutrient mixture, taking up sunshine during the day, and glowing at night. But Ejlsted is most interested in the larger potential for the genes that make the algae glow.

The tens of thousands of streetlights in large cities can make up, in some cases, the largest piece of city’s energy bills. Over the last decade, cities have increasingly switched from older technology to LED lights; in Los Angeles, for example, where the city began switching its 200,000-plus streetlight to LEDs in 2013, it cut energy use for the lights by more than 63%, saving nearly $10 million a year on energy and maintenance bills. But the lights are still a major source of emissions.

“In Denmark, almost all streetlights are now being replaced by LED lights,” Ejlsted says. “That’s a huge deal right now, and it’s going to save a lot of energy. But the fact is that they’re still using electricity–they’re using a little bit less, but it’s still electricity, and it still comes from burning fossil fuels. The real advantage of changing to a biological system is that the algae, for example, or the plant, they only need CO2 and sunlight and some water.”

The company is not the first to explore the idea of glowing plants and trees. One Kickstarter project, the Glowing Plant, raised nearly half a million dollars, but later told backers they’d failed in their quest to genetically engineer small plants that could glow. A team of researchers at MIT embedded nanoparticles with an enzyme from fireflies into plants, creating a faint glow. In France, biologist Pierre Calleja is experimenting with prototypes of lamps filled with glowing microalgae. Designer Daan Roosegaarde has also experimented with the idea of glowing trees.

Continue onto Fast Company to read the complete article.