WonderWorks Branson Providing Local Schools with In-Service STEM Educational Program

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STEM teacher showing two grade school children a nail and balloon experiment

WonderWorks, the indoor amusement park for the mind, is scheduled to open in Branson, Missouri in October 2019. They are teaming up with schools in Branson and Hollister County, to offer in-service educational opportunities.

These programs will begin the week of April 15, 2019. This is just one of many STEM activities that WonderWorks offers and focuses on using scientific methods to engage students in learning about both the principles of pressure and fingerprints.

“Since WonderWorks is under construction, we are happy to bring these great programs to the classrooms” says Janine Vaccarello, chief operating officer at WonderWorks. “These hands-on programs provide them with fun STEM lessons that will engage students and expand their understanding of the topics.”

The interactive lessons that will be taken to the local schools include:

The Principles of Pressure: 

This program will be in-service at local elementary schools. It uses the scientific method to understand how pressure works and specifically how you can lay on a full size bed of nails and not get punctured. This is a two-part demo that includes understanding how much pressure it takes a nail to puncture something. The kids will work with the teacher to develop a hypothesis, conduct an experiment using a balloon on a nail, and then repeat the experiment using a block of wood. They will use math to determine the weight that can be on the nail before the balloon pops.

Fingerprints: 

This program will be in-service at local middle schools. Using scientific method and reasoning, the interactive learning program includes having students look at their fingertips through the magnifying lens and examine the patterns on their skin. They will learn how unique fingerprints are formed, they will make a set of their own printed fingerprints, and will compare their unique pattern with common types of fingerprints.

Both sessions will give students a hands-on learning opportunity that should boast their science interests. The programs offer opportunities for interaction, using scientific methods, creating hypothesis, and evaluating the outcome.

“We are excited that WonderWorks is entering the Branson market and bringing educational programs not only within their attraction but to the schools directly,” says Brian Wilson, superintendent at Hollister Schools. “They are committed to STEM programs and are helping teachers by creating an interactive learning environment.”

WonderWorks Branson will be the company’s 6th location. WonderWorks new home was the previous location of Baldknobbers Theater located at 2835 W 76 Country Blvd. The new location will feature the attraction’s iconic exterior – a grandiose house flipped upside-down. The unique façade is part of WonderWorks’ background story. According to legend, it was once a top-secret laboratory that was lifted and flipped on its roof by an experiment gone awry. From its exterior to its interior, visitors of all ages will enjoy a family friendly, out of this world experience, which will make for some amazing memories.

The interactive indoor amusement park offers STEM-focused activities for all ages. There are over 100 hands-on activities that are focused on the areas of science, technology, engineering, and math. Some of the exhibits will include a bubble room, Professor Wonder’s adventure, interactive sandbox, illusion art gallery, and xtreme 360 bikes. For more information on WonderWorks, visit the site at: wonderworksonline.com/branson-coming-soon/.

About WonderWorks

WonderWorks, the upside-down adventure, is a science focused, indoor amusement park for the mind, that holds something unique and interesting for visitors of all ages. There are four floors of non-stop “edu-tainment,” with over 100 hands-on and interactive exhibits that serve a STEM educational purpose to challenge the mind and spark the imagination. WonderWorks has locations in Orlando, Pigeon Forge, Myrtle Beach, Panama City Beach, and Syracuse. For more information visit: wonderworksonline.com.

Job seekers, these are the 10 best jobs in America right now

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Diverse business team looking over online security

If you’re not actively looking for a job, there’s a good chance you will be before the month is out. January is the most popular month for job searches, with a 22% increase over any other month, according to Glassdoor.

With that in mind, Glassdoor just released its annual ranking of the 50 best jobs in America. And while it’s no surprise that nearly half are tech jobs, there are a few surprises among the mix.

When scored for salary, number of openings, and job satisfaction ratings from members of the platform, these were the top 10 jobs:

1. Front End Engineer
Job Satisfaction Rating: 3.9
Number of Job Openings: 13,122
Median Base Salary: $105,240

2. Java Developer
Job Satisfaction Rating: 3.9
Number of Job Openings: 16,136
Median Base Salary: $83,589

3. Data Scientist
Job Satisfaction Rating: 4.0
Number of Job Openings: 6,542
Median Base Salary: $107,801

4. Product Manager
Job Satisfaction Rating: 3.8
Number of Job Openings: 12,173
Median Base Salary: $117,713

5. DevOps Engineer
Job Satisfaction Rating: 3.9
Number of Job Openings: 6,603
Median Base Salary: $107,310

6. Data Engineer
Job Satisfaction Rating: 3.9
Number of Job Openings: 6,941
Median Base Salary: $102,472

7. Software Engineer
Job Satisfaction Rating: 3.6
Number of Job Openings: 50,438
Median Base Salary: $105,563
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8. Speech Language Pathologist
Job Satisfaction Rating: 3.8
Number of Job Openings: 29,167
Median Base Salary: $71,867

9. Strategy Manager
Job Satisfaction Rating: 4.3
Number of Job Openings: 3,515
Median Base Salary: $133,067

10. Business Development Manager
Job Satisfaction Rating: 4.0
Number of Job Openings: 6,560
Median Base Salary: $78,480

This is the first time in four years that data scientist didn’t top the list. “While data scientist remains a thriving role, we’re seeing high demand for front end engineers with over 13,000 open roles, nearly double the number of data scientist open jobs,” Amanda Stansell, Glassdoor’s senior economic research analyst, wrote in the report. “In addition to numerous open jobs, front end engineers report competitive salaries and high job satisfaction.”

Continue on to Fast Company to read the complete article.

Google’s desktop search results get a redesign

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Laptop open on table with the screen open to Google search

Google search pages are going to look different on desktops starting this week, according to the tech news website 9to5Google, which closely monitors the search engine and its related brands.

The change will make domain names, favicons and ad labels prominent in search result listings the same way the company has implemented these features on mobile device views in May.

The verified Twitter account, Google SearchLiaison, announced the design update Monday afternoon on Twitter.

“Last year, our search results on mobile gained a new look,” the tweet began.

That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads.”

The tweet included an attached mockup that shows how the search result pages will look going forward.

Favicons will appear first, followed by website domains in black font and clickable page names in Google’s iconic blue.

Updated look for Google search thread on a computer

Ad labels will lose their green hue but will be more noticeable with a distinct marker.

In an official statement, representatives at Google said this format will help people “better understand where the information is coming from” and “more easily scan the page of results and decide what to explore next.”

Additionally, Google’s redesign is meant to improve site branding since the favicons serve as an introductory logo.

Continue on to Fox Business News to read the complete article.

Cigna will now let you go to the doctor on your phone

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Close-up Of A Man Using Laptop To Communicate With Doctor

Health insurance company Cigna is launching a new video-based primary care service that will reach over 12 million people.

The company is partnering with MDLive, which already provides telehealth services to several hospitals including Humana and some locations of Blue Cross Blue Shield. However, this is the first time it has waded into primary care.

Due to fears that a whole generation of doctors will soon be retiring, reducing the supply of available doctors and therefore appointments, there is an increasing push from the medical community to conduct as many medical visits as possible online or at home. As it is, doctors feel overextended in their day-to-day practice, and burnout is recognized as a pervasive problem in the industry. Unless in-person presence is absolutely necessary, virtual care has the promise of making individual appointments more efficient, freeing up doctors’ time.

It is also a lot more convenient for patients. According to an 2019 Accenture survey, 29% of respondents said they’ve used virtual care, up from 21% two years ago. Cigna has been working with MDLive and its platform of 1,300 physicians for the past five years on 24-7 online urgent care services. The insurer has now added MDLive’s therapy and behavioral services to its client benefits and will roll out primary care in April. The hope is that by putting services online, Cigna will be able to get members who historically have not gone the doctor to finally go.

“There’s a whole portion of our population not seeking any care, and we need to find convenient and affordable ways for those patients to be accessing care,” says Julie McCarter, head of product solutions at Cigna.

The deal between Cigna and MDLive comes at a time when virtual care may finally be hitting the mainstream.

Continue on to Fast Company to read the complete article.

Here are the top tech trends of 2020, according to top experts

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computer technologies UI by Artificial intelligence (AI) hand touching low poly icon

In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and may work as a catalyst for other things like smart cities and smarter mobile and wearable devices.

Augmented reality eyewear, which places digital content in the context of the real world, will begin to appear, and may use fast 5G connections to the cloud to identify people and things for us. The role of AI will increase in business, and the public will become more aware of it.

Next year’s tech will appear in the context of a turbulent political scene and perhaps the biggest election in U.S. history, a warming planet, an inefficient healthcare system, and a growing skepticism that tech companies will do no evil. Tech companies (and their investors) will be more aware of the public’s expectation that new products solve real, non-trivial, problems.

We talked to venture capital pros and other in-the-know sources to get an idea of the technology that we’ll be talking in 2020 and beyond. Their statements have been lightly edited for clarity.

HEALTHCARE AND SCIENCE
Vijay Pande, general partner, Andreessen Horowitz:

AI has the potential to democratize healthcare. With a natural place in virtually all areas of care, from prevention to diagnosis to treatment, it can lower costs, provide greater access, and give everyone the very best doctor, leveling the playing field on a global scale.

Beth Seidenberg and Sean Harper, founding managing partners, Westlake Village Biopartners:

We believe gene therapy will continue to take shape as one of the most promising and exciting technologies to emerge in the treatment of cancer. The field has been validated with approved therapies for B cell malignancies and the goal is to apply the technology and therapy to the treatment of solid tumors such as prostate, pancreatic, ovarian, and other cancers that remain some of the toughest to cure.

Bryan Roberts, partner, Venrock:

Inscripta’s automated desktop gene editor, Onyx takes a single/low multiplex, laborious manual process of CRISPR gene editing to a highly multiplexed, automated, industrially robust workflow.

Bob Kocher, partner, Venrock:

Suki has created the most advanced, easy to use, and intuitive enterprise oriented voice application. Their product is a digital assistant for doctors that allows doctors to no longer type as they see patients and dramatically reduces the time it takes them to write notes and orders.

Joseph Huang, CEO, StartX:

We’re expecting medical device and biotech innovation to see increased attention, together with sustained interest in machine learning and AI in the coming year. My dark horse candidate for 2020? Biosensing. Imagine wearables measuring your temperature to predict that you’re catching a cold before you have one and then matching you with a distributed online pharmacy that delivers medicine straight to your door. Many exciting things coming in this sector.

Shez Partovi, MD, director of global business development for healthcare, life sciences, and genomics, Amazon Web Services:

As the country moves toward value-based care, artificial intelligence and machine learning, paired with data interoperability, will improve patient outcomes while driving operational efficiency to lower the overall cost of care. By supporting healthcare providers with predictive machine learning models, clinicians will be able to seamlessly forecast clinical events, like strokes, cancer, or heart attacks, and intervene early with personalized care and a superior patient experience.

Andrei Iancu, founder & CEO, Halo Industries:

In the coming year, we’ll see the beginning of a large-scale shift in focus from software to science-based innovations. Despite the additional technology risks involved in science-oriented endeavors, the upsides of market creation and defensibility will begin to outweigh them and significantly more capital will flow to the associated enterprises. This will lead to meaningful advances in the functionality and form factor for varied products such as next-generation consumer electronics, industrial hardware, vehicles and infrastructure.

POLITICS, GOVERNMENT, AND INFRASTRUCTURE
Shomik Dutta, cofounder and partner, Higher Ground Labs:

We used to reach voters by calling them on their cellphones, [but] calling people is actually falling off a cliff. And I predict that texting will soon face a similar challenge. We’re starting to see diminishing returns there, in part because the electorate is going to start developing antibodies to texting. And so what we have to do is lean into a place where trust is still very high, which is amongst friends. The ability to use your phone and find your friends online and talk to them about a Democrat is a very influential channel that we’ve invested heavily behind, and we expect to see it scale the rest of the way in 2020.

Peter Rojas, partner, Betaworks Ventures:

As many have feared, in 2020 we’ll see the first malicious use of deepfakes and other forms of synthetic media with the aim of influencing the Presidential election. Though there will be at least one attempt that does initially cause a good deal of outrage, these efforts will largely fall flat. This will be due to a combination of greater awareness by the general public of the need to be more skeptical of video evidence circulating online, combined with publishers and social platforms employing detection tools to help them identify deepfakes and blunt their impact.

Chip Meakem, cofounder and managing partner, Tribeca Venture Partners:

An unnamed large search engine will face formal antitrust action claiming systematically using search data to build out content to retain a greater share of internet traffic is anticompetitive. Also, the incredibly resilient third-party cookie will finally die.

Dan Hays, U.S. technology, media, and telecommunications corporate strategy leader, PwC U.S.:

Undoubtedly the headlines in 2020 will be dominated by announcements of new 5G networks, expanded coverage, and new mobile devices which incorporate 5G connectivity. While we expect coverage at the start of 2020 to still hover in the single digits across the United States, this should rise rapidly in 2020 as new devices become available and demand increases. Look for more announcements at the global MWC Barcelona 2020 event in late February.

AI AND VOICE TECHNOLOGY
Omoju Miller, senior machine learning engineer, GitHub:

The public needs an introductory understanding of how AI works. They need a general sense of how data meets algorithm and turns into a decision. For example, facial recognition is being readily used in our smart home security systems, and for that reason we need to understand the abilities and limits of the technology to protect our loved ones.

Kuldip Pabla, senior VP of engineering, K4Connect:

As predicted, voice has had huge success in adoption by older adults. They like the ease of use and how they’re able to use the technology in a natural way. In 2020, voice technology will become an integral part of older adults’ lives with proactive voice. Current voice solutions require conversation to be initiated by an older adult. With the advancement in voice technologies and with the maturity of chatbots and custom digital assistants coming into the market, voice will bring a two way conversation in 2020.

[K4Connect creates tech solutions for older adults and those living with disabilities.]

Continue on to Fast Company to read the complete article.

Meet the 20-Year Old Entrepreneur Behind the Most Innovative Drone Technology

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David Opateyibo pictured in front of his drones on the floor

David Opateyibo is only 20-years old, but is already making international headlines for his ability to create and develop his very own drones.

Born and raised in Nigeria, as a young person, David was always passionate about technology and more specifically aircrafts. He started out creating airplanes from paper, cardboard, and other readily available materials. This led him to enroll in the International College of Aeronautics, Lagos Nigeria for aircraft building technology (ABT) in the year 2015.

He was so advanced that he was invited to also become an instructor while still studying.

In the year 2017, David was recognized for building a drone from scratch and presenting it to the State governor at that time.

Later, he obtained his remote pilot license (RPL) at the age of 19 in the United States of America under the Federal Aviation Administration (FAA) and became an active member of the Nigeria Unmanned Systems and Robotics Association (NUSA).

In 2018, after completing a 2 year diploma in Applied Aviation Science, he led a team of 5 students of the International College of Aeronautics in building an all metal 2 seat airplane: the Zenith CH 750 Short Takeoff and Landing (STOL) at the Zenith Aircraft Building Company in Missouri.

A real entrepreneur.

Nowadays, David is works as a freelancer for various organizations to provide top notch drone services and products.

He believes that drone technology is where the future lies because drones are being used to carry out tasks that previously only manned aircrafts where known to do – ranging from military to civilian uses.

He comments, “We are in the era of data science, artificial intelligence (AI) and the internet of things (IOT), and with these, we cannot but fathom what the future will bring drones are not going anywhere any time soon.”

Continue on to Black Business to read the complete article.

The BEYA STEM Conference is coming to Washington, D.C.

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group of people arriving at diversity hiring fair

Each year, the BEYA STEM Conference brings professionals and students together for three days to share their experiences and career information.

This year’s event will be held in Washington, D.C., February 13-15 at the Washington Marriott Wardman Park Hotel.

Did you know that science, technology, engineering and mathematics career opportunities, referred to as “STEM” industries, are growing rapidly? Employers cannot fill job postings quickly enough, and there are a wide variety of openings for diverse candidates with the STEM skills necessary to succeed.

You can network with attendees from around the country while participating in seminars and workshops that explore every facet of STEM career paths.

The goal of the BEYA Conference is to create connections between students, educators and STEM professionals while facilitating partnerships with individuals and their local STEM resources.

Make the most of the free career fair! Plan your visit before your arrival and get the most out of your experience. Easily search exhibitors by name. You can create a list of exhibitors your must see.

Watch video from the BEYA STEM 2017 Conference:

Standard registration is by January 31, 2020. Late Registration is by February 1, 2020.

Get all the details about the three-day conference here.

Want a career in tech? Start here.

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group od diverse co-workers gathered around conference table with their laptops

Technological advancements continue to transform the media industry, rapidly changing how media is created, distributed and consumed. This transformation requires new ways of thinking and doing. The Emma Bowen Foundation (EBF) is uniquely suited to provide a pipeline of talent to those companies at the forefront of digital innovation and connectivity.

For example, Njuguna Thande, a Princeton grad who majored in electrical engineering, took an internship at Discovery, Inc., learning software and hardware design at the media company. Here, Njuguna shares what he learned during his four summers immersed at Discovery.

EBF: You interned at Discovery for four summers. How did your role change over time there?

Njuguna Thande: Discovery was open to me shifting departments, so my role changed to fill in gaps in my general engineering knowledge. First, I worked in system design with media engineering for two years, then software design with the IT department, and finally hardware design with facilities engineering. My diverse roles gave me a fuller understanding of an industry-level engineering operation.

EBF: Tell us about a particular challenge or key takeaway.

headshot of Njuguna Thande
Njuguna Thande

NT: The biggest thing I took away from working at Discovery was a much more thorough understanding of engineering as a whole. It gave me a much better picture of how all these teams had some connection to what I was studying. One of the biggest moments was when the company completed the “Cloud Playout” project. This was a multi-year project that involved nearly every engineering team during its various phases. As an EBF intern, I was able to contribute to it from multiple angles through different teams. So, I felt a real sense of camaraderie when the company finally brought it to its conclusion.

EBF: How did EBF prepare you for a career in media?

NT: Joining EBF has been the best decision I’ve made. I wouldn’t have understood so many aspects of media and media technology if I hadn’t decided to become a fellow. Knowing I can lean on them has kept me on track and stopped me from losing focus when things got tough. I couldn’t be more grateful to be a part of EBF. Career-wise, EBF allowed me to take a deep dive into how a media company works. Working at Discovery year after year helped me nail down what I liked about engineering. It created a feedback loop that helped me chart out my path forward.

EBF: What advice do you have for students working toward a career in media?

NT: Your first internship isn’t your last internship. Your first job isn’t your last job. Don’t give up and try to get the most you can out of it. The work you do is meaningful, but it’s more important to understand the people that you work with and how they work with you. With support from more than 75 corporate and nonprofit partners, the Emma Bowen Foundation recruits promising students of color and places them in multi-year paid internships at some of the nation’s leading media and technology companies.

Learn more at emmabowenfoundation.com.

Do You Have What It Takes to be a Formula 1 Engineer?

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Left to right: Daniel Ricciardo (Renault Formula One™driver), Matthew Kemp (2019 INFINITI Engineering Academy Canadian winner), Adam Paterson (Managing Director, INFINITI

By Peter Placey

Want to be an engineer for the INFINITI and Renault F1Team? The INFINITI Engineering Academy is a grueling global search for motivated and talented engineers to work across automotive and Formula One.

Seven global regions participate with the top 70 engineering students (the 10 best applications from each region) going through to one of the seven regional finals.

The INFINITI Engineering Academy is said to be the most successful technical recruitment initiative, having launched the careers of previous winners. The seven winners not only get access to technology between both INFINITI road car and Renault F1 Team race car projects but are also offered a 12 month paid placement that includes travel, salary, accommodation, access to an INFINITI company car and the opportunity to work alongside the world’s leading engineers in the automotive and motorsport industries.

“We want to create openings for these young engineers,” said Tommaso Volpe, director of Motorsport & Performance Projects, INFINITI Global. “Thanks to our technical partnership with the Renault F1® Team, the Academy can provide these opportunities for our winners.

“As a result, interest in the program has grown exponentially,” Volpe continued. “Almost 30,000 people have registered since the first edition in 2014, and we believe it will keep growing in the future.”

Mathew Kemp, an engineering student from Calgary, was crowned the winner of the INFINITI Engineering Academy 2019 Canadian Final. To win, Kemp had to tackle an intensive program that evaluated both his technical and soft skills, including an engineering exam, one-on-one interviews, a decision-making challenge, a Formula 1 technical challenge and construction of a dragster model vehicle. The final challenge tested Kemps’ communication skills with a Q&A session in the form of a press conference with Canadian journalists.

Source: INFINITI

Pictured left to right: Daniel Ricciardo (Renault Formula One™driver), Matthew Kemp (2019 INFINITI
Engineering Academy Canadian winner), Adam Paterson (Managing Director, INFINITI)

The No. 1 job of 2019 pays $140,000 — and its hiring growth has exploded 74%

LinkedIn
pictured is a human hand touching a robotic hand

Career and job site LinkedIn released its annual “Emerging Jobs” list, which identifies the roles that have seen the largest rate of hiring growth from 2015 through 2019. No. 1 on the list: Artificial Intelligence Specialist — typically an engineer, researcher or other specialty that focuses on machine learning and artificial intelligence, figuring out things like where it makes sense to implement AI or building AI systems. Hiring for this role has been tremendous, growing 74% annually in the past 4 years alone.

Hiring for this role has been tremendous, growing 74% annually in the past 4 years alone. “AI has infiltrated every industry, and right now the demand for people skilled in AI is outpacing the supply for it,” Guy Berger, the principal economist at LinkedIn, tells MarketWatch. “This is the third year in a row a role related to machine learning or artificial intelligence has topped the list, and we can only expect demand to increase.”

The pay is impressive too, with AI roles often commanding six figures. Jobs site Indeed notes that artificial intelligence engineers in San Francisco, for example, rake in $120,000 to upwards of $160,000. Sometimes AI roles can garner pay of $250,000 or more.

LinkedIn isn’t the only company to highlight an AI specialty role as a job to watch. Indeed’s annual list of the “25 best jobs of 2019” named machine learning engineer as No. 1, citing a 344% increase in job postings in the past few years and an annual base salaries of $146,000, among other perks.

So what’s behind this rapid growth in AI jobs? Berger says that “almost everyone” is hiring for these roles from the obvious (tech and automotive) to the more surprising (higher education and sports).

And these offer a real opportunity even for people who aren’t currently in AI: “We’re in an extremely tight labor market so companies are really looking to hire whoever can get the job done,” says Berger — who notes that learning skills like TensorFlow and Python, as well as diving into machine learning and natural language processing, could help you land the role. You can often take these kinds of classes as certificate programs from local universities, coding schools and more.

Rounding out the top 5 jobs on LinkedIn’s emerging jobs report are robotics engineers (40% annual hiring growth), data scientist (37%), full stack engineer (35%) and site reliability engineer (34%). “While many of these jobs are tech roles, they’re not necessarily in the tech industry. Every company has had to embrace tech at some level and we’re seeing that reflected in these high-growth jobs,” adds Berger.

But interestingly, there are also a number of client-facing roles that are experiencing rapid hiring growth, such as customer success specialist and sales development representative. Many roles like this “are heavily reliant on relationships, so being skilled in things like communication, problem-solving and collaboration are key,” Berger notes, adding that for these kinds of gigs companies “will rely on people skills that can’t be automated, successfully complementing new technologies.”

LinkedIn’s Top 10 Emerging Jobs
1. Artificial Intelligence Specialist
2. Robotics Engineer
3. Data Scientist
4. Full Stack Engineer
5. Site Reliability Engineer
6. Customer Success Specialist
7. Sales Development Representative
8. Data Engineer
9. Behavioral Health Technician
10. Cyber Security Specialist

Continue on to MarketWatch to read the complete article.

You don’t need to be tech savvy to be a tech caregiver

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woman showing mother how to be tech savvy on computer

Kevin Hanna’s class on cyber safety in Upstate New York attracts adults of all stripes, from 40-somethings to those well into their 80s. Some are tech neophytes, drawn in by the need to video chat with children no longer living in the area. Others are retired computer programmers looking to keep up on the latest online and phone scams. What they have in common is relative financial security and the fact that they’re often too trusting. And now they’re targets.

Hanna is the regional director of external affairs for AT&T. He teaches this class because 95% of Americans age 60 or older have experienced a scam online, costing them an estimated $1 billion last year alone. For two hours, the students sit rapt as Hanna draws from local news and AT&T’s Cyber Aware website to identify the major themes, tactics, and tricks that scammers use: pop-up boxes warning of computer viruses or calls that imitate authority to trigger a sense of fear and urgency. “I get voice mail messages that I have warrants out for my arrest,” Hanna says. When he asks if anyone in the class is, like him, supposedly on the lam, “evading law enforcement,” many hands go up.

It’s not just seniors who are at risk. According to a recent survey sponsored by AT&T, 90% of Americans across generations have experienced phishing via email or robocall, while roughly 25% have discovered a virus or malware on one of their devices. So once Hanna gets home to his family, his workday continues. He advises his teenage son never to assume online strangers are who they claim to be and educates his mother-in-law that providing seemingly innocent information to a stranger over the phone is, in fact, over-sharing, opening the door to a nefarious follow-up call.

Hanna is on the front lines of a burgeoning cyber trend called “tech caregiving,” in which people give or receive help on tech matters from those close to them. Hanna points out that a tech caregiver does not require educating an audience like he does; it’s often an unwitting role. “Folks who have older parents are often caregivers but might not be familiar with the label,” Hanna says. “While people as young as 12 can play caregiver to grandparents on things as simple as sending a photo. If I had a question about social media, my wife would be the expert. We each play our role based on what we do online and use the technology for.”

HELP IS ON THE WAY

When it comes to cyber security, the role of caregiver is ever changing. “Scammers and their techniques and tactics are constantly evolving,” Hanna observes, citing the trend in social-media mining, in which scammers target people based on what they post in their feeds. “As our use of technology grows in its sophistication, scammers likewise use that against us.”

Neil Giacobbi, assistant vice president of corporate social responsibility for AT&T, acknowledges the challenges his industry faces in both cyber security and digital safety. “There’s overwhelming awareness that there’s a problem,” he says. “It’s evidenced by daily reporting on scams, parental anxieties, children’s self-esteem—I can go on and on with all of the social issues. [But] where do you go for help, and what form does that help take?”

The Cyber Aware website, which provides tips to consumers to keep them secure online and protect them from scams and fraud, is one such resource. Another is ScreenReady, an innovative pilot program in New York City that is training the company’s retail sales force to be digital-safety consultants. Consumers—whether they’re AT&T customers or not—can get free support on how to use parental controls and safety settings. The program has been so welcomed by consumers that AT&T is considering expanding it to all of its retail stores in 2020.

Continue on to Fast Company to read the complete article.